Book By: Rachel Greenwald

The title can definitely be a part of a new series-"What they teach you at Harvard." The Harvard graduate author, Rachel Greenwald, has adapted an entirely new approach to help single women (and men) of an older age group to find their soul mate within 12 to 18 months. She has actually applied her professional marketing theories to strategize a plan wherein these women, with intense dedicated effort, can "target" potential life partners and hook them by using all sorts of marketing tactics.

The single woman is the "product" that must transform herself into a "brand" by changing her appearance & social habits, using niche marketing, telemarketing, etc. Thus, by implementing the "simple 15-point plan" that Ms. Greenwald fondly refers to as the program, the reader can acquire the desired Mr. Right. Thankfully, she has excluded the idea of making self-television commercials.

Upsides

• There is no psychobabble, just plain action-oriented tips.
• The book is sensitive yet bold.
• Ms. Greenwald offers result-oriented advice, if implemented well.
• It suggests realistic steps for optimum dating efficiency.
• Though the focus is on women, it is applicable to both genders.
• Practical advice e.g. reader must learn to take rejection as a part of the game and not to expect a handsome hunk doing an impression of Richard Gere wooing his Pretty Woman.
• It is well researched, as she has considered all kinds of opportunities available, such as, online dating, singles' community get-togethers etc.
• Face the truth syndrome, i.e. women must know they have limited choice due to the imbalanced single men to single women ratio at that age. She has devised a great strategy on how women must "cast a bigger net" and not restrict her choice of that perfect husband.

Flipsides

• What Ms. Greenwald refers to as "simple" can be quite a cumbersome, embarrassing and lavish affair. Your dedication can come across as desperation if you call on every acquaintance from your doctor to your ex to propagate your manhunt. The Harvard marketing professional has probably overlooked the basic distinction between "selling" and "marketing."
• If Ms. Greenwald expects her readers to wait for the man to make the first move, it is incongruous to her hard-sell marketing soothsayers.

Nevertheless, the dating coach and mentor, Ms. Greenwald, has taken efforts to bail out single women in need of a partner. Though the approach is a bit far-fetched, some tips might help the readers take pro-action rather than wait for fate. The book well understands the readers' psychology and suggests appropriate measures to move out of the rut and add some spice to their lives. The book is practical and realistic without making false claims of finding a Prince Charming at this juncture of life when there are fewer eligible candidates. Overall, equipped with some definite result-oriented action tips, it is a great guidebook for the older single women determined to get married. Are you 34.11 years (or older) and single? Here is the dating guide for you.